September Spotlight: America Ferrera

Championing Women and Latinx Voices in Film this Hispanic Heritage Month

At WISE (Women in Showbiz Everywhere), we believe in celebrating women whose artistry and advocacy inspire change. This Hispanic Heritage Month, our spotlight shines on America Ferrera — an award-winning actor, director, producer, and activist who has become a defining voice for representation in Hollywood.

Breaking Ground in Hollywood

Ferrera’s journey began with Real Women Have Curves (2002), a film that challenged beauty standards and redefined how Latina women were portrayed on screen. Her trailblazing role as Betty Suarez in Ugly Betty made history, earning her a Golden Globe, an Emmy, and a Screen Actors Guild Award — and cementing her as one of the first Latina actresses to lead a primetime U.S. network series.

In 2023, her unforgettable performance in Barbie reminded the world of her power as both an artist and truth-teller. Her monologue on the challenges of womanhood sparked a cultural conversation, resonating across generations and borders.

Spotlight on The Lost Bus

One of Ferrera’s most compelling recent projects is The Lost Bus, directed by Paul Greengrass. Inspired by the true story of the 2018 Camp Fire in Paradise, California, the survival drama follows a harrowing escape as a bus driver (Matthew McConaughey) and a teacher, played by Ferrera, guide 22 children through a deadly wildfire.

Ferrera’s portrayal of Mary Ludwig — a teacher risking everything for her students — is a testament to her ability to embody courage, compassion, and resilience. The film premiered at the Toronto International Film Festival in September 2025, opens in select theaters on September 19, and will be streaming globally on Apple TV+ starting October 3.

Through this role, Ferrera continues her legacy of choosing stories that matter: stories about community, crisis, and everyday heroism.

Beyond the Screen

Ferrera’s impact extends well beyond her acting. She co-founded Harness, an organization connecting artists and activists to spark conversations and drive social change. She has been a leading voice for equity, immigration rights, and gender equality, using her platform to amplify underrepresented communities.

Why We Celebrate America Ferrera

At WISE, we honor America Ferrera not only for her artistry but also for her leadership and advocacy. She embodies the values of creativity, courage, and inclusivity that define our mission — to amplify women-identifying and underrepresented voices in global media arts.

This Hispanic Heritage Month, we celebrate America Ferrera as a storyteller, changemaker, and cultural leader whose work continues to inspire us all.

WISE September Spotlight 2025 - America Ferrera